Logo
A logo is a visual representation of a brand or app.
When to use
- At the top of the product, to show which product this is.
- Where a brand needs to be identified, such as a list of connected apps.
When not to use
- As decoration. A logo in the middle of content looks like an advert.
- More than once on a screen. Once is enough.
- As a home link on its own. It can work as one, but only when it is a real link.
Content
What to write, and what to leave out.
- Use the product name exactly as it is written elsewhere, including its capitalisation.
- Do not add a tagline. A logo identifies the product. A tagline is content.